Adobe Firefly

Introduction to Adobe Firefly

• The Firefly web workspace and its image, vector, video, audio, and Boards tools
• Firefly as a standalone app and as technology used within Creative Cloud applications
• Projects, generation history, saved assets, and file organization
• Adobe models, partner models, plan access, and generative credits
• Review of the course campaign brief and final deliverables

Generating images from text

• Writing prompts that describe subject, setting, action, and intended use
• Directing composition, lighting, color, camera angle, and visual style
• Choosing image dimensions and aspect ratios
• Comparing variations and improving a result through prompt revisions
• Recognizing common errors in generated imagery
• Exercise: Create three visual directions for a campaign hero image

Using references to control results

• Using composition references to guide placement and structure
• Using style references to guide appearance and mood
• Adjusting the influence of a reference image
• Comparing available models for the same creative brief
• Maintaining a consistent look across related assets
• Exercise: Generate a campaign image using supplied visual references

Editing and adapting images

• Editing an image with a text prompt
• Selecting areas for targeted changes
• Adding, replacing, and removing objects
• Changing or removing backgrounds
• Expanding an image to create space for text or a new format
• Refining image quality and evaluating unwanted changes
• Creating landscape, square, and vertical campaign versions
• Exercise: Refine the hero image and produce two format variations

Developing concepts with Firefly Boards

• Creating a Board and adding references, sketches, and generated assets
• Organizing images to communicate a creative direction
• Remixing images and generating related variations
• Building a simple storyboard for a short video
• Sharing a Board for feedback and selecting assets for production
• Exercise: Present a mood board and three-frame storyboard for the campaign

Creating vector graphics

• Choosing vector artwork for icons, illustrations, and scalable graphics
• Generating a vector subject or scene from a prompt
• Controlling style, color, and visual complexity
• Reviewing and downloading an editable SVG
• Continuing vector refinement in Adobe Illustrator
• Exercise: Create a campaign icon or supporting graphic

Generating video

• Writing prompts that describe subject movement and camera movement
• Creating video from text and from an existing image
• Using starting and ending frames to guide a clip
• Reviewing motion, continuity, and changes to the subject
• Revising prompts and regenerating clips
• Arranging clips in Firefly's video editor, where available
• Exercise: Create a short campaign video asset

Creating and working with audio

• Generating sound effects for a scene
• Creating speech from a short script
• Exploring music or soundtrack generation
• Improving speech clarity when working with recorded audio
• Matching audio length, timing, and tone to video
• Exercise: Add suitable audio to the campaign video asset

Reviewing, exporting, and delivering assets

• Checking images and video for visual errors and consistency
• Reviewing model choice, source materials, and applicable usage terms
• Understanding Content Credentials on generated assets
• Choosing export formats for images, vectors, video, and audio
• Moving assets into Adobe Express, Photoshop, Illustrator, or Premiere for further production
• Final project: Present a coordinated campaign set containing a hero image, two image variations, a Firefly Board, a vector graphic, a short video asset, and a supporting audio track