Course Overview
TOPIn this one-day email marketing training class, learn to create eye-catching HTML emails that work consistently across multiple email clients and platforms. Beginning with an introduction that covers how HTML email design differs from web design, you'll explore the anatomy of an HTML email. In this HTML email class, you ll learn how to plan, design, and build HTML email designs that look great in every email program. You'll also learn about legal requirements, testing, spam compliance, and known workarounds to reach as many viewers as possible.
Scheduled Classes
TOPWhat You'll Learn
TOP- Appreciate the importance of email as a marketing tool
- Understand the relationship between permissions and spam
- Plan and design differently for the inbox
- Add structure, content, and formatting using HTML and CSS
- Create a template to promote consistency
- Choose an email service provider and a testing service
Outline
TOPModule 1: Introduction to HTML email marketing
- Understanding the importance of creating effective HTML email
- Overcoming the reputation
- Discovering different types of email communication
- Discovering the opportunity for web designers
Module 2: Planning an HTML email marketing campaign
- Planning Is essential
- Meeting the client
- Setting goals
- Measuring the success of an HTML email
- Planning your content
Module 3: Designing HTML email for the Inbox
- Understanding the need for design
- Designing HTML email vs. Plain text email
- Examples of HTML emails that work
Module 4: Coding HTML email
- Understanding HTML code basics
- Creating an HTML email template
- Styling text, background, and images
- Understanding CSS limitations in HTML email
- HTML email technologies
- Testing HTML emails
- HTML email template resources
Module 5: Understanding Permission when sending HTML email marketing
- Discovering the importance of permission
- Understanding spam
- Understanding permission versus spam
- Getting relevant
- Addressing spam complaints
- Identifying client permission
- Understanding blacklists, whitelists, and sender reputation
- Understanding authentication
- Considerations for permission and the future of email
Module 6: Using HTML email marketing to promote, sell and inform
- Promotion via HTML email
- Selling with HTML email
- Informing with email
The course topics serve as an outline for the course. Instructors may adjust content based on the specific needs of each class, such as to answer your HTML Email questions.
Prerequisites
TOPNo previous experience is needed for this HTML email course.
