Course Overview
TOPThis AI graphic design course introduces graphic designers, marketing professionals, and creative professionals to the transformative power of artificial intelligence in design and marketing campaigns. Discover how to use AI-enabled tools, including Adobe Firefly, Creative Cloud applications, and Figma, along with dedicated AI tools such as MidJourney, DALL E, Runway ML, and Leonardo AI. Find out how to streamline design workflows, enhance creativity, and produce high-quality design assets using AI.
Scheduled Classes
TOPWhat You'll Learn
TOP- Core AI concepts and how AI is changing design workflows
- How to use Adobe Firefly and Creative Cloud AI features, as well as Figma’s AI functionality
- Creating effective prompts for generating high-quality visual content
- Effectively use multiple AI design tools, matching the best AI tool for the project or task
- Enhancing image quality with AI
- Ethical and legal considerations when using AI design
- Using AI as part of the design and marketing workflow, from the creative brief to finished design
Outline
TOP
Viewing outline for:
Foundations of AI in design
- Introduction to AI for creative professionals
- Brainstorming using AI
- Using AI for branding and creation
- What is AI, and how to generate visual content
- Examples of AI-generated content in branding and design
- Overview of key terminology
AI for creative ideation and creative briefs
- Using ChatGPT and Copilot for creative briefs and initial concepts
- Creating style guides and mood boards with AI, including Notion
- Prompt engineering strategies for idea generation
AI Workflow Project
- Building an AI-assisted brand identity:
- Mood board and creative brief
- Logo and visual assets
- Packaging or Collateral
- Marketing mock-ups
Using AI image generators
- Overview of tools: MidJourney, Leonardo.ai, DALL·E 3, Runway ML
- Writing prompts for visual quality and stylistic control
- Use cases from concept to completion
Additional free and paid AI tools for designers
- Free AI tools for design: Remove.bg, Clipdrop, Khroma, Photopea
- Paid AI tools: RunwayML, Topaz AI, Vectorizer.ai, Krea.ai
- AI use cases: background removal, sharpening, vector conversion
Adobe Creative Cloud AI integration with Firefly AI
- Overview of Adobe Firefly: How it differs from other AI, the Firefly interface
- Photoshop + Firefly: Using generative fill, object expansion, AI background removal
- Illustrator + Firefly: Generating vector artwork, recoloring, AI patterns
- InDesign + Firefly/Sensei: AI layout assistance, content-aware adjustments
Figma AI
- Using Figma AI in prototyping and design
- using Figma for creating AI imagery
Image enhancement with AI
- Sharpen blurry images: Improve clarity and detail in soft or out-of-focus images
- Upscale without losing quality: Enlarge images using AI while preserving sharpness
- Clean up aged artwork: Reduce noise and smooth imperfections in older images
- Remove unwanted objects: Erase elements from photos with AI inpainting
- Adjust lighting and tone: Use AI to enhance exposure, contrast, and mood
- Match visual styles: Use AI for consistent color grading or effects across multiple assets
- Replace or extend backgrounds: Use AI to swap or expand image backgrounds
Course review and resources
- Useful prompt libraries
- Resources for current AI developments
- Review of best practices
- Q&A
Prerequisites
TOPParticipants should have familiarity with graphic design tools, whether Creative Cloud apps such as Photoshop, Illustrator, and InDesign, Figma, or Canva. You can attend this graphic design class remotely using a Mac or Windows computer. This class covers design principles rather than specific software applications; therefore, there is no requirement for a particular type of computer.
Who Should Attend
TOPThis course focuses on the practical application of AI for professional designers and marketers, incorporating hands-on projects and exercises that utilize a range of AI tools. Find out how to integrate AI into your daily design processes while understanding the ethical and legal considerations of AI-generated content.
