Course Overview
TOPScheduled Classes
TOPWhat You'll Learn
TOP- Core AI concepts and how AI is changing design workflows
- How to use Adobe Firefly and Creative Cloud AI features, as well as Figma s AI functionality
- Creating effective prompts for generating high-quality visual content
- Effectively use multiple AI design tools, matching the best AI tool for the project or task
- Enhancing image quality with AI
- Ethical and legal considerations when using AI design
- Using AI as part of the design and marketing workflow, from the creative brief to finished design
Outline
TOPFoundations of AI in design
- Introduction to AI for creative professionals
- Brainstorming using AI
- Using AI for branding and creation
- What is AI, and how to generate visual content
- Examples of AI-generated content in branding and design
- Overview of key terminology
AI for creative ideation and creative briefs
- Using ChatGPT and Copilot for creative briefs and initial concepts
- Creating style guides and mood boards with AI, including Notion
- Prompt engineering strategies for idea generation
AI Workflow Project
- Building an AI-assisted brand identity:
- Mood board and creative brief
- Logo and visual assets
- Packaging or Collateral
- Marketing mock-ups
Using AI image generators
- Overview of tools: MidJourney, Leonardo.ai, DALL E 3, Runway ML
- Writing prompts for visual quality and stylistic control
- Use cases from concept to completion
Additional free and paid AI tools for designers
- Free AI tools for design: Remove.bg, Clipdrop, Khroma, Photopea
- Paid AI tools: RunwayML, Topaz AI, Vectorizer.ai, Krea.ai
- AI use cases: background removal, sharpening, vector conversion
Adobe Creative Cloud AI integration with Firefly AI
- Overview of Adobe Firefly: How it differs from other AI, the Firefly interface
- Photoshop + Firefly: Using generative fill, object expansion, AI background removal
- Illustrator + Firefly: Generating vector artwork, recoloring, AI patterns
- InDesign + Firefly/Sensei: AI layout assistance, content-aware adjustments
Figma AI
- Using Figma AI in prototyping and design
- using Figma for creating AI imagery
Image enhancement with AI
- Sharpen blurry images: Improve clarity and detail in soft or out-of-focus images
- Upscale without losing quality: Enlarge images using AI while preserving sharpness
- Clean up aged artwork: Reduce noise and smooth imperfections in older images
- Remove unwanted objects: Erase elements from photos with AI inpainting
- Adjust lighting and tone: Use AI to enhance exposure, contrast, and mood
- Match visual styles: Use AI for consistent color grading or effects across multiple assets
- Replace or extend backgrounds: Use AI to swap or expand image backgrounds
Course review and resources
- Useful prompt libraries
- Resources for current AI developments
- Review of best practices
- Q&A
Must haves | |
Nice to have | |
Free or free demos | |
Will be discussed, but not in-depth |
Name | Notes | Price | Site |
ChatGPT Note: Limited free plan does not allow for imagery | Brainstorming and generating imagery | $20 month for Plus | |
Adobe Creative Cloud 7-day free trial | Includes Adobe s creative tools | $29-$69.99 month | Pricing options and 7-day trial here: https://www.adobe.com/creativecloud/campaign/pricing.html |
Adobe Firefly Credits included with CC subscription | Pay for a subscription for additional credits | Free to $199 month | https://www.adobe.com/products/firefly/plans.html?utm_source=chatgpt.com |
Microsoft CoPilot Not included with the base MS 365 subscription | Brainstorming and generating imagery | Around $37 month | Talk to your admin or visit. Individuals can purchase CoPilot https://www.mychoicesoftware.com/collections/microsoft-office-365-1/edition_copilot |
Google Gemini | Next-generation multimodal AI assistant by Google that can understand and generate text, images, and videos while integrating with Google s apps | Advanced is about $20 a month | |
Canva | AI solutions for layouts, images, and video generation | $120 year | |
Figma AI features only in paid version | AI image generation and editing, AI drafts for layouts | No AI in free version | |
You can watch demos of these AI image and video generators if you don t have a subscription. All but Midjourney have free trials. | |||
MidJourney | Popular image generator, community-based using Discord | $8-$100 a month | https://docs.midjourney.com/hc/en-us/articles/27870484040333-Comparing-Midjourney-Plans |
LeonardoAI | Offers more control over consistency with features like Elements and in-app editing tools | Free-$49 month | |
RunwayML Freeium forever with limited credits | Specializes in video generation and editing | Free-$76 month | |
Daily access is free | Instant control over style, layout, and detail for rapid ideation | Free to $60 month | |
Prerequisites
TOPParticipants should have familiarity with graphic design tools, whether Creative Cloud apps such as Photoshop, Illustrator, and InDesign, Figma, or Canva. You can attend this graphic design class remotely using a Mac or Windows computer. This class covers design principles using several software packages. See the outline for must and nice to have software.