Course Overview
TOPThe Google Analytics 4 bootcamp teaches configuration and reporting using the most current version of Google Analytics. The course starts with Google Analytics setup, and covers details for ensuring GA4 is collecting data properly. The course also covers reporting using GA4, including standard reports for understanding how visitors arrived and what visitors did while visiting. The course also covers configuring goals to specify objectives for visitors on the site, and understanding which visitors are most likely to take desirable actions, whether this includes buying, registering, donating, reading content, or other items.
Scheduled Classes
TOPWhat You'll Learn
TOPIn this course, participants understand how to set up Google Analytics 4 and work with GA4 reporting, including:
- Configuring and setup for GA4 to confirm data is collected correctly.
- Understanding Events and specifying Conversion Events
- Setting up Conversions (Goals) in Google Analytics.
- Understanding audience reporting includes the location, demographics, and devices visitors use.
- Using source acquisition reporting to understand what brought visitors to a site, including social media, advertising, and search engines.
- Interpret user behavior through Google Analytics reports detailing on-page actions
- Understanding visitor flow from page to page and action taken on each page
Outline
TOP
Viewing outline for:
You will receive Google Analytics training materials that suppliment this course for use during and after the course.
- Key changes between GA4 and the original UA
- Making certain GA4 is set up correctly to collect data
- How to capture and report on GA4 Events
- How to create key events (also known as Goals or Conversions)
- Capturing enhanced data and adjusting data retention settings
- Understanding reporting differences between GA4 and UA
- Understanding the GA4 Navigation and UI
- Customizing default GA4 reports
- Filtering GA4 Data
- Reviewing GA4 reporting data
- Understanding how visitors found your site
- Understanding Engagement Reports
- Measuring Key Events, Conversions and Goals
- Reporting on visitor behavior with User Reporting
- Creating custom reports using explorations
Prerequisites
TOPParticipants in this Google Analytics training can use their own GA4 account or a demonstration account can be provided at the time of the course.
