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Typography Using Adobe Illustrator & InDesign

SS Course: 3000632

Course Overview

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In this two-day, hands-on Typography class, you will learn the fundamentals of typography and font design, including the anatomy, psychology, and elements of type. Whether it is print, web, or motion graphics, typography is an essential element in graphic design. You will learn how to better integrate type into your design. Understand how font families, color, contrast, tone, and hierarchy affects our perception and readability of type. During class, you will use Adobe Illustrator and InDesign, to create elements with your newfound skills.                                                                  

Scheduled Classes

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12/08/21 - CTB - TB Virtual Instructor-Led - TB Virtual Instructor-Led
02/07/22 - CTB - TB Virtual Instructor-Led - TB Virtual Instructor-Led
05/09/22 - CTB - TB Virtual Instructor-Led - TB Virtual Instructor-Led
07/20/22 - CTB - TB Virtual Instructor-Led - TB Virtual Instructor-Led
09/21/22 - CTB - TB Virtual Instructor-Led - TB Virtual Instructor-Led
11/14/22 - CTB - TB Virtual Instructor-Led - TB Virtual Instructor-Led

What You'll Learn

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Outline

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Viewing outline for:

1. Introduction
What is Typography
Why Does Typography Matter
History of Typography
Design Matters

2. Font Technology
Font Technology: Postscript & Truetype
Font Technology: OpenType, OpenType SVG, OpenType VAR

3. Categories of Type
Serif vs San Serif
Classifications
Features
Classification and Features on Adobe Fonts Site
Tags on Adobe Fonts Site
Type Families
Superfamilies
6 Necessary Typefaces
Text typefaces vs Display Typefaces

4. Settings
Anatomy of Type
Tittle, or i or j dot
Hidden Characters
Majuscule vs Minuscule
Size and Measurement
Kerning
Tracking guidelines
Tracking Size Jump in Preferences
Alignment
Alignment: Justified
Alignment: Flush-left, rag-right
Alignment: Centered, Asymmetrical, and Flush-right
Dumb vs Smart Quotes
Drop Caps
Paragraph vs Character
Numerals/Figures
Body vs Headline
EN and EM dashes
Ampersands
Small caps and fractions
Open Type Panel
Balanced Paragraphs
Split or Span Paragraphs

5. Legibility and Readability
Legibility and Readability
Vertical Text
Commentary, Marginalia, and Alternative Languages
Typefaces and Screen
Screen vs Print
Widows and Orphans
Invisible Typography
Why Some Typefaces Look Bigger
Visual Centering
Punctuation & Hanging Punctuation
Margins and Gutters
Decorative vs Basic
Rivers of Space
Using the Correct Marks
Ligatures & Diphthongs
Small Caps and Fractions
Open Type Panel
Use Stylistic Sets

6. Hierarchy
Structuring a Layout
Use Typography to Create Order/Hierarchy
Hierarchy Using Position
Hierarchy Using Size
Hierarchy Using Weight
Hierarchy Using Color
Hierarchy Using Special Effects
Systematizing Hierarchy

7. Grid
Dividing Space
Grid as Frame
Golden-ratio
Single to Multicolumn Column Grid
The Uneven Text Grid
Modular Grid
Baseline Grid
The Text Block Effect

8. Color
Understanding Color
Describing Color
Use of the Color Wheel
Color Harmony Rules
Color Spaces
Color Conversion
PDF Formats
How Color Interacts
Readability with Color
Considering Background Content

9. Elements
Tables and Charts
Patterns, Gradients and Texture
Using Counter Spaces as Form
Letterform Details
The Handmade Solution
Emphasis Using Weights
Decks, Callouts, Pull Quotes
Navigational Devices
Anatomy of a Magazine Layout

10. Mixing
Mixing Many Typefaces: Chaos
Mixing Type: Differences
Mixing Typefaces: Historical Compatibility
Selecting a Typeface & Pairing

11. Typographic Composition
Emphasis in Text
Understanding White Space
Logotypes and Branding: Overview
Grouping within Layouts
Achieve Harmony and Balance
Limit Your Fonts
Indicating Paragraphs
Opening Paragraph

12. Type Design
Logotypes and Branding: Logo as Image
Type as an Image
Images with Type
Text Overlapping Text
Three-Dimensional Type
Repetition
Deconstructed Type
Floating in Space
Chaos vs Order
Typographic “Furniture”
Organized Entry Points
Less is More
More is More
Being Expressive

13. Psychology of Type
Emotional Content Applied by the Text
Historical Connotation
Readability Studies
Relationships
Gestalt Principles in Typography
Gestalt Principles: Proximity
Gestalt Principles: Similarity
Gestalt Principles: Continuity
Gestalt Principles: Closure
Gestalt Principles: Figure/Ground
Science Behind the Font

14. References
Finding Design Resources
History and Technology
Categories of Type
Settings
Legibility and Readability
Hierarchy
Grid
Color
Elements & Mixing
Typographic Composition & Type Design
Psychology of Type (2 Slides)
Glossary
Readers Marks
Device Apps

Disclaimer: All course objectives and outlines are used as a guideline and are subject to change to ensure the latest information is covered to support real world use of the technology.

Prerequisites

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Experience using Adobe Illustrator and InDesign required. Students must have a good working knowledge of computers, operating systems, using a mouse, keyboard, standard menus and commands. Students must be able to open, save, and close applications and files, as well as navigate to other folders.

    Who Should Attend

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    Graphic Designers
    Creative and Marketing Teams
    Communication Teams
    Web Designers
    Content Managers
    e-Learning Designers
    Social Media Specialist
    Multimedia Designers
    Font Designers
    Font Developers

    Next Step Courses

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