In this hands-on, two-day SEO Copywriting class, you will go through the entire process of writing content and optimizing it for Search Engines! Starting off with establishing goals for your content, learning your target audience, and metrics you want to measure. Then, diving into the content development with brainstorming and performing keyword research based on your writing topic. You will build an outline of your content, and then begin writing your original copy including the essential elements for Search Engine Optimization (SEO). Next, you look at measuring your content performance with Google Analytics and on other social media platforms you use. Lastly, you will analyze all of the content writing steps you completed and how to improve in the future.
1. Overview of SEO
What is it?
Why is it important?
What type of content needs SEO?
Glossary of Terms
2. Goal Setting for SEO Copywriting
Target Audience Goals
Performance Goals & Metrics
3. Content Brainstorm Based on Goals
Organization Hot Topics
Competitive Information on Subject Matter
4. SEO Keyword & Competitive Research & Target Audience
Filter Keywords with a Research Tool
Research Keywords Your Competitors are using
Research Topics for your Target Audience
Building your keyword list to out write the competition
Keywords in HTML
5. Outline Your SEO Content
Create a Content Plan
Creation vs Curation
Consider reusing content for Social Media & Email Campaigns
6. SEO Copywriting
Writing Your Original Copy & Include Brand Management
Best Practices of SEO Copywriting
Inbound Links (Anchor Text)
Optimizing Your Content
Recommended Review & Approval Process within Organization
7. Measuring Performance of SEO Content
Using Google Analytics/Ranking to Measure Performance of Content
Social Media Monitoring & Feedback
8. SEO Content Process Improvement Plan
Analyze & Improve
Disclaimer: All course objectives and outlines are used as a guideline and are subject to change to ensure the latest information is covered to support real world use of the technology.
Students must have a good working knowledge of computers, operating systems, using a mouse, keyboard, standard menus and commands. Students must be able to open, save, and close applications, files, as well as navigate to other folders. You are required to bring your login credentials for your organization’s Google Analytics account, or your personal Google Analytics account to training (Read and Analyze Access is acceptable), in order to make this course the most effective for you. This will allow you to implement what you learn immediately after the course.