SEO Copywriting

In this hands-on, two-day SEO Copywriting class, you will go through the entire process of writing content and optimizing it for Search Engines! Starting off with establishing goals for your content, learning your target audience, and metrics you want to measure. Then, diving into the content development with brainstorming and performing keyword research based on your writing topic. You will build an outline of your content, and then begin writing your original copy including the essential elements for Search Engine Optimization (SEO). Next, you look at measuring your content performance with Google Analytics and on other social media platforms you use. Lastly, you will analyze all of the content writing steps you completed and how to improve in the future.

Students must have a good working knowledge of computers, operating systems, using a mouse, keyboard, standard menus and commands. Students must be able to open, save, and close applications, files, as well as navigate to other folders. You are required to bring your login credentials for your organization’s Google Analytics account, or your personal Google Analytics account to training (Read and Analyze Access is acceptable), in order to make this course the most effective for you. This will allow you to implement what you learn immediately after the course.