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Marketing Bits & Bytes: Positioning Your Brand on SocialMedia

SS Course: 3000609

Course Overview

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By taking this course you'll develop foundational social marketing skills to grow followers, engagement, and business results.

This is a demonstration style webinar and Q&A Session only, no software/files required.

                                                                  

Scheduled Classes

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12/08/20 - VIR - Virtual Online Training - Virtual Instructor-Led

What You'll Learn

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This session will introduce you to the most popular social networks used by businesses and how businesses and professionals engage on these social networks to accomplish their objectives.

Outline

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Viewing outline for:
  • How to determine which social media networks are right for your audience
  • Which elements you should focus on to optimize your social media profiles
  • Grow a following of interested people
  • Developing a content strategy and editorial calendar
  • Social media governance and crisis management
  • Measuring return-on-investment

Prerequisites

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None

    Who Should Attend

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    Students looking for a quick introduction to branding on social media.

    Next Step Courses

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    Other Bits & Bytes sessions and Professional Development courses.