Course Overview
TOPBy taking this course you'll develop foundational social marketing skills to grow followers, engagement, and business results.
This is a demonstration style webinar and Q&A Session only, no software/files required.
Scheduled Classes
TOPWhat You'll Learn
TOPThis session will introduce you to the most popular social networks used by businesses and how businesses and professionals engage on these social networks to accomplish their objectives.
Outline
TOP
Viewing outline for:
- How to determine which social media networks are right for your audience
- Which elements you should focus on to optimize your social media profiles
- Grow a following of interested people
- Developing a content strategy and editorial calendar
- Social media governance and crisis management
- Measuring return-on-investment
Prerequisites
TOPNone
Who Should Attend
TOPStudents looking for a quick introduction to branding on social media.
Next Step Courses
TOPOther Bits & Bytes sessions and Professional Development courses.