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Marketing Bits & Bytes: Making Your Website Work For You

SS Course: 3000607

Course Overview

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Whether you've had a website for 10 years or you're just getting started, this webinar will review you the information you need to plan and create or recreate your site to accomplish your business goals.

This is a demonstration style webinar and Q&A Session only, no software/files required.

                                                                  

Scheduled Classes

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12/04/20 - VIR - Virtual Online Training - Virtual Instructor-Led

What You'll Learn

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During this live demonstration we'll discuss:
The importance designing a plan to accomplish your web marketing goals.

Outline

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Viewing outline for:
  • Define the 6 criteria to you need to plan and create or recreate your site to accomplish your goals
  • Discuss best practices for website content
  • Identify primary and secondary website conversions
  • Examine the role of data, metrics, and key performance indicators (KPIs)
  • Review many of the signals used to identify the most relevant search results

Prerequisites

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None

    Who Should Attend

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    Students looking for a quick introduction to website planning.

    Next Step Courses

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    Other Bits & Bytes sessions and Professional Development courses.