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Advanced Google Display Ads Training and Certification

SS Course: 3000593

Course Overview

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The Google Display Advertising Advanced Exam certification is the last step to becoming an individually qualified Ads professional. This certification designates you as an expert in Google Ads, and lets your company and clients know that you have a deep understanding of the intricacies of the Google Ads tool.

This intensive preparation workshop will not only help you pass the Google Display Advertising Advanced Exam, it will give you even more insights about how to create, run and optimize successful display ad campaigns.

                                                                  

Scheduled Classes

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08/14/20 - AVT - Virtual-Instructor Led - Virtual-Instructor Led
09/18/20 - AVT - Virtual-Instructor Led - Virtual-Instructor Led
10/16/20 - AVT - Virtual-Instructor Led - Virtual-Instructor Led
11/13/20 - AVT - Virtual-Instructor Led - Virtual-Instructor Led
12/11/20 - AVT - Virtual-Instructor Led - Virtual-Instructor Led

What You'll Learn

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  • Gain knowledge to incorporate display advertising into your current SEM efforts
  • Master Google's display ad builder
  • Understand how display advertising works
  • Create and manage display campaigns
  • Gain account optimization skills to drive better results
  • Track and report on performance, effectiveness, and return on investment
  • Understand how remarketing works alongside display advertising
  • Choose and understand the various ad formats
  • How to use appropriate bid strategy for Google Display Network and YouTube auction based campaigns
  • How to use Display Ad Builder to create effective display ads and video ads

Outline

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Viewing outline for:

I. Display ads on Google Display Network

  • Display campaigns set up
  • Ads creation
  • Measure performance
  • Optimize and refine

II. Display ads on YouTube

  • YouTube campaigns set up
  • Ads creation
  • Measure performance
  • Optimize and refine

III. Display and video ads on mobile devices

IV. Display Advanced Exam review and Q&A

 V. Take the advanced Google Display Advertising Exam

Prerequisites

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Students must have already passed the Google Advertising Fundamentals Exam and work in Ads on a consistent basis.

    Who Should Attend

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    Anyone who wants to be an expert about the Google Display Network and who wants to earn the Google Ads Certified Individual designation. This includes:

    • Marketing specialists
    • Marketing managers
    • Marketing directors
    • Digital and online marketing professionals
    • Communication specialists
    • Agency professionals
    • Business owners

    Next Step Courses

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