Designed to help nonprofit start-ups discover free and low-cost marketing opportunities to encourage fundraising, topics to be covered include search engine optimization and pay-per-click advertising, content marketing, social media, and email marketing for nonprofits.
In this session we will:
- Identify nonprofit marketing tools that can be accomplished with limited or no out-of-pocket cost
- Discuss ways to optimize a nonprofit website in order to track marketing initiatives
- Discuss the opportunities for video and images to make an impact
- Understand multiple ways to increase your fundraising donations through marketing