Overview
This fast-paced, one-day,
advanced Google Analytics training class covers some of the more advanced
features of Google Analytics, including RegEx, advanced segmentation,
intelligence alerts, custom reporting, event tracking, virtual page views,
Ecommerce tracking, and custom variables. This Google Analytics training class
includes many hands-on interactive exercises, ensuring that students who
complete the course will be able to productively use the covered features on
their own website right away. While this class is more technical than the
Introduction to Google Analytics class, much of the material covered will be
interesting to business and marketing people as well as to web developers.
Goals
1. Learn
to set up intelligence alerts.
2. Learn
to work with Google Tag Manager.
3. Learn
the difference between advanced segments and filters.
4. Learn
the difference between virtual page views and event tracking.
5. Learn
to generate virtual pageviews.
6. Learn
to set up event tracking.
7. Learn
about custom variables.
8. Learn
to work with Event Listeners.
9. Learn
the best practices for using custom variables.
10.
Learn about Ecommerce tracking.
Outline
1. Intelligence
Events
1. Introduction
to Intelligence Events
2. Automatic
Alerts
3. Custom
Alerts
4. Exercise:
Application of Custom Alerts
2. Google
Tag Manager
1. Introduction
to Tag Manager
1. Why
Use Google Tag Manager?
2. Creating
a Tag Manager Account
3. Tags,
Rules, and Macros
4. Creating
a Container and Container Snippet
5. Using
Tags
6. Previewing
and Publishing the Container
3. eCommerce
Tracking And Reporting
1. Enabling
Ecommerce Tracking
1. Step
1: Enable Ecommerce Reporting
2. Step
2: Tag Pages
2. Implementing
Ecommerce Methods
1. The
_addTrans() Method
2. The
_addItem() Method
3. The
_trackTrans() Method
3. Ecommerce
Overview Report
4. Product
Performance Report
5. Sales
Performance Report
6. Transaction
Report
7. Time
to Purchase Report
8. Mult-Channel
Funnels
9. Assisted
Conversions Report
10.
Top Conversions Report
11.
Time Lag Report
12.
Path Length Report
4. Social
Media Analytics
1. Introducion
to Social Interactions
2. Setting
up Social Interactions
3. Social
Media Reporting
5. Virtual
Pageviews
1. Introduction
to Virtual Pageview
1. Why
to Use Virtual Pageviews
2. Virtual
Pageviews and Dynamic URLs
3. Virtual
Pageviews for Tracking File Downloads
4. Virtual
Pageviews and Tracking Outbound Links
6. Event
Tracking
1. Introduction
to Event Tracking
1. Why
to Use Event Tracking
2. Understanding
_trackEvent Method
1. The
_trackEvent Method
2. Event
Tracking Architecture (Category, Action, Label, Value)
3. Implementing
Event Tracking
4. Event
Tracking Reports
1. Overview
Report
2. Top
Events Report
3. Pages
Report
7. Custom
Dimensions and Metrics
1. Introduction
to Custom Variables
1. Why
and When to Use Custom Variables
2. Examples
of Custom Variables
2. Architecture
of Custom Variables
1. The
_setCustomVar Method
3. Implementing
Custom Variables
4. Example
Scenario from Google
