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Google Analytics & SEO for Government
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09/19/22 | 8:30am - 3:00pm TB Virtual Instructor-Led
09/20/22 | 8:30am - 3:00pm TB Virtual Instructor-Led
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In this hands-on, two-day Google Analytics & Search Engine Optimization (SEO) for Government training course, you will learn the essential skills needed to get started with Google Analytics and SEO. Google Analytics is the most popular service on the web for tracking and reporting website traffic. This Google Analytics and SEO training course will cover how to set up, manage, and effectively utilize Google Analytics, and learn Search Engine Optimization (SEO) basics including learning about content strategy and content marketing, and how the Google search engine discovers, indexes, and ranks web content. You will get to develop keyword topics and use keyword tools to create keywords for your target market, create content for search engines, perform semantic search, learn how to personalize search, develop a blogging strategy for content marketing, and more. In Google Analytics, you will get to use the tools starting with learning the audience overview and demographics, seeing website traffic, and looking at reports, sources, referrals, campaigns, behaviors, and many others. This search engine marketing training course will allow you to use Google Analytics and Search Engine Optimization together, in order to create effective search engine marketing for your organization.