Configure a Dynamics 365 customer experience solution (MB-280T04)

Students should have already completed the following modules as part of the MB-280: Dynamics 365 Customer Experience Analyst course series. If they haven't, it's recommended that they take some time to complete these modules before beginning the challenge project.

Module 1: Manage leads with Dynamics 365 Sales

• Examine the lead qualification process in Dynamics 365 from beginning to end
• Identify the different options that are available for creating and defining leads
• Use business process flows to manage the lead lifecycle
• Qualify and disqualify leads

Module 2: Manage opportunities with Dynamics 365 Sales

• Identify scenarios where opportunities can be used.
• Create and define opportunities.
• Work with related opportunity records
• Manage an opportunity throughout its lifecycle.

Module 3: Manage and organize your product catalog with Dynamics 365 Sales

• Set up unit groups to help control how products are sold
• Create product family hierarchies that include product bundles and individual products
• Set up product pricing data by creating price lists and price list items
• Use discount lists to provide volume discount pricing

Module 4: Create emails in Dynamics 365 Customer Insights - Journeys

• Upload images to the file library and use images in marketing content.
• Create and publish an email.
• Enhance your emails by using personalization, content blocks, content ideas, and more.
• Upload images to the file library and use images in marketing content.
• Add personalization to emails.

Module 5: Build journeys with Dynamics 365 Customer Insights - Journeys

• Manage segments in real-time journeys.
• Work with triggers in real-time journeys.
• Create a journey.
• Set a business goal and measure progress through a journey.
• Determine when to use attribute versus if/then branches.
• Use an A/B test within the customer journey.
• Use AI-driven, run-time channel optimization.
• Raise triggers from a journey to run another journey or Power Automate flow.

Module 6: Challenge project - Configure a Dynamics 365 customer experience solution

• Evaluate requirements.
• Perform gap analysis of existing assets.
• Create needed assets from the stated requirements.
• Use Dynamics 365 Sales and Dynamics 365 Customer Insights to create a customer solution.

You should be familiar with the basic features of Dynamics 365 Sales and Dynamics 365 Customer Insights and how to configure them.

Students who already completed the following modules as part of the MB-280: Dynamics 365 Customer Experience Analyst course series. If they haven't, it's recommended that they take some time to complete these modules before beginning the challenge project.