Effective Business Cases

In this course, you'll learn the most common disciplines and methodologies used to create and present a business case with clear, concise, and fact-based arguments that highlight project benefits, costs, and risks to win approval for projects. You'll learn the underlying structure and content of a business case as well as the role your audience plays in the development of it. Further, you'll learn basic techniques for determining financial ROI, non-tangible benefits, and the probability of meeting expectations.

1. The Case for a Business Case

• The Needs of Decision Makers
• Business Cases

2. Business Case Foundations

• Business Case Requirements
• Competition for Resources
• Business Case Roles and Responsibilities
• Business Case Content
• The Business Case and Project Portfolio Management
• The Business Case and the Product Life Cycle
• Business Case Process Overview

3. It Starts with Business Objectives

• The Role of Business Objectives
• Types of Business Objectives
• The Business Case Subject Statement

4. Comparing Alternatives: Costs

• Answering Difficult Questions about Costs
• The Cost Model
• Cost Model Categories
• Cost Assumptions

5. Comparing Alternatives: Benefits

• Answering Difficult Questions about Benefits
• The Benefits Model
• Benefit Types
• Steps for Computing Financial Benefits
• Benefits Assumptions

6. Cash Flow and Financial Metrics

• The Cash Flow Statement
• Common Financial Metrics

7. Risk and Sensitivity Analysis

• Risk Definition
• Risk Analysis for the Business Case
• Sensitivity Analysis

8. The Business Case Process

• Business Case Process Overview
• Prepare Phase
• Methods Phase
• Analysis Phase
• Report Phase

9. The Business Case Document and Presentation

• Business Case Reporting
• Business Case Content
• Executive Presentation

10. Follow-Up: What Happens After Project Selection

• Business Case Re-Evaluation
• Final Recommendations for Business Cases

Business analysts, project managers, anyone who establishes business cases, and anyone who provides business justification for projects.